First Data has acquired Gyft, a platform offering a mobile app that allows consumers to organize, shop for, and send gift cards to others.
Gyft’s service has expanded from a mobile gift card wallet only enabled for iOS to Android
First Data acquires mobile gift card platform
devices and the Internet, while accommodating cards from more than 200 merchants. First Data clients, which include more than 300 national retail prepaid customers, will have access to Gyft once the merger is completed.
“Gyft, with its mobile gifting platform, and First Data, with its global scale and distribution network, together will accelerate the growth of virtual prepaid with powerful new tools for merchants of all sizes to deepen their relationships with their customers,” says First Data president Guy Chiarello.
“This means that the same robust toolset deployed by big box retailers will be coming soon to small- to mid-sized businesses, perfectly synched with our mission to offer innovative solutions to help our clients grow.”
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