Celent has explored mobile technology and the breakthrough of mobile banking apps in the retail banking industry in Latin America, focusing on the top 10 institutions.
The next logical move is to push the boundaries of services into consumer-related activities tied to financial services products, taking advantage of the huge amount of data banks have and the geolocation capabilities of mobiles.
External pressures from Fintech startups and competition from digitally native players such as Google and Apple will definitely reshape consumer expectations of financial services and how they are delivered.
Mobile app functionality rating
“There are some advantages of using mobile banking apps for mobile devices for both clients and banks. On one side, banks are able to expand their services through a low-cost channel, but with the advantage of ubiquity,” says Luis Chipana, an analyst with Celent’s Banking practice and co-author of the report. “Also, clients are able to save time and money by taking control of their transactions and accounts.”
“It may seem as though checking balances and moving money through a mobile phone are recent phenomena within smartphone banking,” continues Juan Mazzini, a senior analyst with Celent’s Banking practice and co-author of the report. “As banks move to make these transactions as streamlined and simple as possible, the meat of a platform will start to revolve around specific interactions driven by high-value data analysis.”
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