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E-commerce in Netherlands and Germany see large increases

E-commerce sales in the Netherlands increased by 20.2% in September, compared to the same period last year. This growth is mostly due to the increased online sales of physical retailers, which grew harder than those of online pure players.

New data from the Dutch statistics agency CBS shows that the growth of September was bigger than that of August. Meanwhile, the e-commerce sales of retailers whose online selling is a secondary activity (CBS calls them multi-channelers) increased by 27.6% in September. Online stores, whose main activity is selling goods and services online, saw their online sales increase by 15.4% during the same period.

A table showing E-commerce in the Netherlands

E-commerce in the Netherlands

 

In the graphic it’s clearly noticeable that e-commerce sales of physical retailers increased almost twice as hard as those of pure players. This is not new in the Netherlands, as the statistics agency came with the same conclusion in earlier months. Before that, it didn’t publish any statistics about the online development of multichannel retailers.

The B2C e-commerce industry in Germany is expected to increase by an average of 12% every year in the next four years. The B2C B2C e-commerce industry will probably grow harder, with an expected growth rate of 15%. Portals and classified marketplaces in Germany are expected to grow at a compounded annual growth rate of 8%.

This stems from research conducted by German B2C e-commerce association ECO. It predicts that by 2019, the turnover of the online economy in Germany will have increased by nearly 60% to €114 billion, which corresponds to an average annual growth by 12%. Recently, the Institut für Handelsforshung in Cologne published an e-commerce report, saying the German B2C B2C e-commerce market has grown by about 11% from 2013 to 2014. This matches the growth rates issued by ECO.

A chart showing E-commerce in Germany

E-commerce in Germany

“Also in the coming years, the German online industry is on the rise”, says Harald Summa, managing director of the ecommerce association. “If it continues like this, the internet is about to surpass our own German industries, such as chemicals and mechanical engineering.” The expected ongoing boom in the industry also has a positive effect on the labor market, ECO writes. It expects the number of employees working in the German internet economy to rise from 243,000 this year to 332,000 in 2019. This corresponds to an annual increase of over 8 percent.

With regards to B2B ecommerce, ECO expects its revenue to increase from €33.1 billion this year to €57.9 billion by 2019. Also in terms of B2C e-commerce a strong growth is expected: from €7.2 billion now to €11.3 billion in four year, which would mean an increase of 12% per year.

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