Traditional cash pocket money is dying out as increasing numbers of parents are paying their children’s pocket money digitally, according to new research from Intelligent Environments.
However, in spite of an increasingly digitally-native generation of youngsters, only two UK
high street banks cater for children under the age of 11.
An online poll of 2,000 parents shows that the way they choose to give their children pocket money has changed over the years. One third (34%) of parents now opt to transfer a weekly amount into their children’s digital bank accounts while over a quarter (28%) pay their children in digital currencies for use in gaming communities such as Minecraft and Moshi Monsters or online services like iTunes.
The vast majority of parents were found to believe that receiving pocket money functions as an important stage in helping children to develop skills in managing money; 80% have introduced their children to digital money management from a young age as they believe it is a valuable life skill that will help them to better manage their finances in the future.
Additionally, Intelligent Environments’ research reveals that nearly four in 10 (38%) parents choose not to give their children any pocket money, instead preferring to transfer the funds into a savings account in their children’s name.
HSBC and NatWest’s youth accounts cater for children aged seven upwards but there are currently no providers for the under sevens. As a result, Intelligent Environments is now calling on banks to lower the minimum ages on digital bank accounts and provide bespoke online services to help teach children how to manage their money.
“Nothing has changed more than the way in which we manage our money; our research shows that in a world of apps, e-books, digital music, and online games, more children than ever are asking for their weekly allowance digitally to fuel modern-day spending such as in-app purchases, in-game currency and digital music downloads,” says David Webber, managing director at Intelligent Environments.
“In addition, we believe that in an increasingly cashless society, more should be done by banks to give young children access to digital personal financial management tools. We share parents’ views that learning the power of spending and the value of saving from a young age provides children with valuable life skills that will take them far. Banks should be appealing to the younger generation by providing access to current accounts for the under sevens, instead of waiting until they are 11 years old. Digital financial management tools can help children understand and appreciate the value of money at a crucial early age.”