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Datacard Group and Entrust unveil new brand identity

Instant issuance specialist Datacard Group and its recent acquisition Entrust have unveiled a new company name, logo and corporate brand identity – Entrust Datacard –  at the Cartes 2014 event in Paris.


Datacard and Entrust have unveiled a new corporate identity

Todd Wilkinson, the new company’s president and CEO, said the new brand preserves the equity and heritage of each predecessor company, while demonstrating commitment to emerging customer challenges.

“The world is changing and it’s more connected, more mobile and more empowered than ever. Our new brand and corporate identity is a reflection of this evolution and the changing markets we serve. We understand how the connected world is evolving and we work relentlessly to anticipate trends as we determine how change will affect our customers.”

The new company will be preserving the equity of each predecessor’s product portfolio brands. In addition to existing offerings, the company is developing new solutions for consumer, citizen and enterprise applications that combine Datacard and Entrust technologies.


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