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Competition for new customers drives growth in European cards market

Competition for new customers drives growth in European cards market

Competition among banks to gain new customers, and campaigns to replace low-value cash transactions with card payments, have driven significant levels of card issuance and rising card usage in Europe, according to a new Retail Banking Research (RBR) report. A 20% rise in the number of cards in circulation between 2008 and 2012 (to reach [...]

The post Competition for new customers drives growth in European cards market appeared first on Payments Cards & Mobile.

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