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BUY BUTTONS: A RISING TIDE LIFTS ALL BOATS

It all started with Amazon one-click in 1995. Now different buy buttons are widespread across the web. PayPal remains the most pervasive buy button online, with 67 percent of top e-commerce websites accepting it as a payment method, according to a recent PYMNTS.com survey. Proving that an early start is an advantage, the second most [...]

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