Traditional shopping methods are still winning the hearts, minds and wallets of British
British prefer in store shopping but want new queue busting payment technology to
consumers according to Payment Generation Gap, a new analysis of British shoppers’ payments habits but shoppers want faster payment systems to overcome their number one gripe – long queues.
Encouragement for the troubled high streets
The study analyses the paying habits of 2,126 UK shoppers across all generations and reveals that 81% of shoppers will shop in-store compared to 59% who also do some shopping online. This revelation about the universal popularity of in-store shopping comes in the wake of years of bad news for high streets that have suffered from the explosive growth of out-of-town shopping centers and the recession in recent years.
“To find that in-store shopping remains popular is welcome news. Retailers can aim to turn this healthy underbelly of popularity of in-store shopping into a source for growth, especially on the high street where shops can use new payment methods to quicken purchase times and significantly improve their knowledge about customers,” says Ed Chandler, CEO of Kalixa.
Queue frustrations
Some 60% of the shoppers surveyed cited long queues as their top frustration when shopping. This is a particular issue for Baby Boomers and the older Silent Generation with 69% of them seeing it as an annoyance.
“Shopping should be an enjoyable experience and if queues are causing frustrations, retailers have to look at how they can quicken transaction times. eCommerce is opening the doors to retailers to offer a variety of ways to accept payment in a swift and secure fashion,” continues Chandler.
Looking to the future
Two-thirds of the survey respondents think that cash will be a thing of the past for shopping in 2020 and 54% predict that contactless technology will have taken its place. This presents opportunities for retailers to cut queues and offer alternative in-store payment options to increasingly tech-savvy shoppers.
In-store shopping Fast facts:
- 81% of the public prefer to shop in-store while 59% will shop online
- 60% of shoppers say long queues are their number one shopping frustration
- 65.5% predict a cash free 2020 with 54% predicting contactless payments as main way to pay
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