Mobile Payments -

Banks must drive UK digital payments innovation

Pitney Bowes, a provider of business communication technologies, has announced the launch of pbSmart Mobile across Europe. The product, which allows a business to build a mobile website quickly and easily, is designed to meet the rise in m-commerce.

Gartner forecasts the worldwide mobile payment market is expected to have 448 million users and $617 billion in transaction value by 2016.[1] “The mobile payments market is fragmented with banks, mobile operators and other third party providers launching different solutions,” comments Ryan Higginson, VP, digital channel & supplies europe at Pitney Bowes.

“To help SMEs take advantage of this mobile opportunity and really open up the market, pbSmart Mobile ensures that the whole customer journey is supported right through to paying for goods and services. Through PayPal, we’re able to provide SMEs with a mobile payments service that can be easily integrated with marketing initiatives. A new campaign can be launched within a day and it supports the entire m-commerce journey, so customers can pay on a mobile website to increase business sales.”

pbSmart Mobile helps businesses build scalable mobile websites. From planning and implementing right through to tracking and evaluation, it is designed to give an organisation everything it might need to create and enhance its mobile marketing. Physical marketing techniques, such as promotional posters and adverts, can be combined with digital channels by using pbSmart Codes within the same suite. This opens the door for businesses to launch innovative QR code campaigns.

[1] Gartner report: ‘Forecast: Mobile Payment, Worldwide, 2009-2016’, May 2012

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