Amazon is reported to have launched a market intelligence platform called Amazon Shopper Panel to gather data on competitor retailers.
They say that participation (by which they mean gathering reams of data on what you buy from other retailers) will help brands offer better products and make ads more relevant on Amazon.
Users download and install the Amazon Shopper Panel app and upload 10 receipts a month to earn $10 towards either an Amazon Balance or a charitable donation. Users can also earn additional rewards each month for every survey you complete.
The Amazon Shopper Panel app allows the user to take pictures of paper receipts or forward email receipts to Amazon.
Most receipts for purchases made within the past 30 days are eligible, including those from retailers (such as grocery stores, drug stores, and department stores) and entertainment outlets (such as restaurants, movie theatres, and theme parks).
Participation is voluntary and panellists can stop using the app, sharing receipts, or answering survey questions at any time. Amazon only receives information that panellists explicitly choose to share via the Shopper Panel, such as the information extracted from any uploaded receipts (including product or retailer names) or survey responses.
Amazon deletes any sensitive information, such as prescription information from drug store receipts. Panellists also have the option to delete previously uploaded receipts at any time.
There are several ways Amazon could will use the data. First and foremost, they’ll get to learn where participants shop when not on Amazon. Often consumers may use Amazon for research and then buy in a physical store and Amazon will get to know not just when this happens but whether you found a better price than on Amazon.
Amazon may also use the data to court brands who don’t currently offer products on the marketplace but which they know loyal Amazon customers are buying in stores.
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