In an exceedingly commoditised market, banks are beginning to make clear bets to become leaders in scale, value, customer experience or product / service excellence.
Some are turning into specialist providers: manufacturers of market-leading products, aggregators, distributors, segment players, or banking-as-a-service providers.
However, in the 2019 Innovation in Retail Banking study by Efma and Infosys, as many as 50% of respondents stated their intention to continue as full stack banks. Will that change in 2020?
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