According to figures released by the British Retail Consortium (BRC), UK retailers are preparing for a record-breaking Black Friday, with almost £1bn in online sales expected, while online sales over the Black Friday and Cyber Monday weekend (27 – 30th November) could exceed £2.2bn.
According to research commissioned by RetailMeNot, UK shoppers are responsible for
2015: a record-breaking Black Friday
the lion’s share of Black Friday sales in Europe. While European retailers are increasingly adopting Black Friday, the UK is far and away the leader. UK retailers will rack up almost two-thirds of all Black Friday sales in Europe, with shoppers predicted to spend £966m, versus £1.53bn across the continent.
US retailers are expecting shoppers to spend £1.72bn on Black Friday – an increase of 16% on 2014 – while in Canada, retailers expected Black Friday to deliver £57m in pre-Christmas sales.
The research also found that online sales will top £2.2bn during ‘Cyber Weekend’ in UK, over half the £3.99 billion expected across Europe, and an increase of 15.9% versus Cyber Weekend 2014.
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