Balkans Region Pack 2025
Slovenia 2025
Market Overview Payment Organizations Bankart is the processor of BA cards and Karanta cards. Activa is processor of the Activa card scheme. Domestic Card Brands Activa cards are co-badged Maestro, Mastercard, VISA or Electron; BA Maestro cards; Karanta cards co-badged Mastercard; there are also domestic-only cards with one of the three domestic brands. Market Structure […]
Serbia 2025
Market Overview Payment Organisations National Payment Card Centre DinaCard Domestic Payment Brands DinaCard debit, credit, and prepaid cards. They can be co-badged Discover, Pulse, or UnionPay for international use Market Structure Exceptionally for an emerging market, there are more POS payments than ATM withdrawals in Serbia, reflecting the advanced nature of the card business in […]
Romania 2025
Market Overview Payment Organisations TransFonD (Societatea Nationala de Transfer de Fonduri si Decontari) is the interbank processor of the Romanian electronic payment system. Domestic Payment Brands No domestic card brands. Market Structure Cash remains the predominant payment instrument; credit transfers and cheques are used alongside debit cards, which were first issued in 1997. Debit cards […]
Croatia 2025
Market Overview Payment Organization EGCP, formerly the Croatian interbank processor MBU, is the shared group card processor of Erste Group (A). Domestic Payment Brands MBCARD debit cards. Market Structure Croatia was a showcase market for American Express through its agreement with PBZ, which had issued over 500,000 American Express cards until 2019. Erste Bank acquired […]
Bulgaria 2025
Market Overview Payment Organisation BORICA is the Bulgarian interbank organisation and card authorisation centre. Domestic Card Brands BORICA was the domestic debit card; many cards are co-badged Maestro. BORICA cards have been replaced by Bcard cards. Bcard is the new domestic card brand launched in 2017. Bcard cards are typically debit cards, credit cards or […]
Moldova 2025
Market Overview Payment Organisation MoldMediaCard Domestic Card Brand None. Market Structure Moldovan retail banks issue cards with one of the Mastercard or VISA brands. While ATM transactions are the dominant form of card use, POS payments are growing fast, showing a CAGR of 54.85% between 2019 and 2023. Over the same period, ATM withdrawals grew […]