Payment Card Year Books

Estonia 2018/2019

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A newer version of this product can be found here


Payment Organisation
None (Pankade Kaardikeskus (PKK) became NETS Estonia).

Domestic Payment Brand
No domestic card schemes.

Market Structure
Estonia is the most developed digital market in the Baltic region.

Mastercard cards replaced most of the VISA cards.

There were 1.42 cards per capita in 2017 and 237.5 card payments per capita, of which 215.5 were by debit cards.

81.5% of cards are debit cards; however, banks need to consolidate credit cards, as nearly 33.1% are inactive.

The Estonian card market has a competitive, decentralised infrastructure composed of seven major issuers, five major acquirers, card processors and four major ATM/POS networks.

Swedbank and SEB Pank dominate the Estonian banking sector

Two new merged bank operations: Coop Pank, Luminor Bank.

Notable Market Trends
Rollout of contactless cards and POS terminals; MPOS terminals. 

Statistical Key Figures for 2017 provided in this profile:

UPDATED: tables with card business data 2013-2017; growth rates: Y-o-Y, CAGR
Population, Cards per Capita, Card Value per Capita
Debit Cards, Credit/Delayed Debit Cards, Total Cards
Card payments by number and by value, ATV per card, payments per card/year
ATMs, POS terminals, ATMs/POS terminals per 1 million capita
ATM withdrawals by number/by value, ATV per withdrawal, TXs per ATM/month
POS payments by number/by value, ATV per POS payment, TXs per POS/month
Internet Use, e-payment mix, B2C e-Commerce by value and growth rate
Issued Card brands by individual major issuer bank
Accepted card brands by individual major acquirer
Drill down into the debit card use and credit cards use details

Product information

Digital product provided in PDF format. You will receive a download link to a zip file containing your files after checkout. 


1.1 last updated 8th January 2019