Hungary 2017/2018

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  • Regular price £185.00

Payment Organization

SIA Central Europe (formerly interbank organization GIRO Bankcard Company (GBC)). 

Domestic Card Brand


Market Structure

Debit cards account for 84.7% of the national payment card base. Rapid growth of card use. 62.4% of all cards are contactless. 

Nearly all cards are branded Mastercard, Maestro, VISA or Electron. Additionally: American Express and Diners cards are in circulation. 

In September 2016, the number of contactless payments on cards exceeded that of traditional card payments for the first time. 

In 2013, the government implemented a transaction tax, which is also applicable on card payments and cash withdrawals. 

OTP, the former state savings bank, dominates the banking sector and is the largest card issuer. 

Decentralized card business infrastructure with 26 issuers, seven major acquirers, four processors, three major ATM networks and six POS networks. 

Notable Market Trends

Contactless cards and POS terminals, HCE NFC pilots, QR-Codes 

Statistical Key Figures for 2016 provided in this profile:

UPDATED: tables with card business data 2012-2016; growth rates: Y-o-Y, CAGR

Population, Cards per Capita, Card Value per Capita

Debit Cards, Credit/Delayed Debit Cards, Total Cards

Card payments by number and by value, ATV per card, payments per card/year

ATMs, POS terminals, ATMs/POS terminals per 1 million capita

ATM withdrawals by number/by value, ATV per withdrawal, TXs per ATM/month

POS payments by number/by value, ATV per POS payment, TXs per POS/month

Internet Use, e-payment mix, B2C e-Commerce by value and growth rate

Issued Card brands by individual major issuer bank

Accepted card brands by individual major acquirer

Drill down into the debit card use and credit cards use details

Product information

Digital product provided in PDF format. You will receive a download link to a zip file containing your files after checkout. 


1.0.0 last updated 2nd December 2017