Estonia 2017/2018

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  • Regular price £185.00

Payment Organization

None (Pankade Kaardikeskus (PKK) became NETS Estonia). 

Domestic Card Brand

No domestic card schemes. 

Market Structure

Estonia is the most developed digital market in the Baltic region. 

The Estonian card market has a competitive, decentralized infrastructure composed of seven major issuers, five major acquirers, card processors and four major ATM/POS networks. 

There were 1.40 cards per capita in 2016 and 217.2 card payments per capita, of which 197.5 were by debit cards.

81.2% of cards are debit cards; however, banks need to consolidate credit cards, as nearly 33.1% are inactive. 

Swedbank and SEB Pank dominate the Estonian banking sector 

Two new merged bank operations: Coop Pank, Luminor Bank. 

Notable Market Trends

Rollout of contactless cards and POS terminals; MPOS terminals. 

Statistical Key Figures for 2016 provided in this profile:

UPDATED: tables with card business data 2012-2016; growth rates: Y-o-Y, CAGR

Population, Cards per Capita, Card Value per Capita

Debit Cards, Credit/Delayed Debit Cards, Total Cards

Card payments by number and by value, ATV per card, payments per card/year

ATMs, POS terminals, ATMs/POS terminals per 1 million capita

ATM withdrawals by number/by value, ATV per withdrawal, TXs per ATM/month

POS payments by number/by value, ATV per POS payment, TXs per POS/month

Internet Use, e-payment mix, B2C e-Commerce by value and growth rate

Issued Card brands by individual major issuer bank

Accepted card brands by individual major acquirer

Drill down into the debit card use and credit cards use details

Product information

Digital product provided in PDF format. You will receive a download link to a zip file containing your files after checkout. 


1.0.0 last updated 2nd December 2017