The Western Union Company together with Lottomatica and MasterCard have launched the My WU reloadable prepaid card in Italy.
Lottomatica, the brand through which GTECH S.p.A operates in Italy, is one of the most
New pre paid card launch for Western Union
trusted and well-known brands in Italy, and the first company in Europe to join the Western Union Global Share platform. The platform, announced earlier this year, enables Western Union to introduce new stored-value solutions in markets around the world by joining forces with local companies.
The My WU prepaid card is designed to serve the more than 4 million registered migrant workers in Italy who need convenient access to financial services. The cards will be available at 15,000 Lottomatica Carta Lis locations throughout Italy and online at www.wu.com/it/mywu/prepaid. Customers also will have the option to reload their My WU prepaid cards at more than 22,000 locations and over 10,000 ATMs across Italy.
“The launch of the My WU card in Italy is part of our global strategy to leverage our wide-reaching, powerful and trusted brand – along with brands such as Lottomatica and MasterCard – to better serve the financial needs of our core customers around the world,” comments Diane Scott, EVP, Chief Product and Marketing Officer, Western Union.
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