Twitter is close to letting its users purchase products directly through the social network
and is nearing a deal with payments startup Stripe.
The deal, which is in the final stages but not yet complete, is the surest sign that the social network is finally serious about making it easier for brands, retailers or manufacturers to sell directly on Twitter.
Details on how Twitter plans to break into the e-commerce market are sketchy but TechCrunch claims that a marketplace similar to the one developed by Square (led by Twitter chairman Jack Dorsey) is in the pipeline. TechCrunch says that Twitter has also been talking to PayPal.
The company has had a history of dabbling in e-commerce in the past, often through partnerships with outside companies. In February of last year, Twitter hooked up with American Express to let AmEx card holders use Twitter to buy specific products if they synced their credit card with Twitter.