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Snapchat partners with Amazon for point-and-buy mobile commerce
Snapchat has announced it is testing a new way to search for products on Amazon.com through the Snapchat app’s camera, allowing users a mobile commerce experience by shopping directly using the... more
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Mobile tipping point: How retailers are adding incremental sales in Japan
In Japan, both local and global merchants, are successfully leveraging Japan’s technologically advanced economy to increase sales by up to 30%. The answer to how to make this increase may surprise you – writes Kaushik Sthankiya, Global Business Development Director, DOCOMO Digital. It is actually through a mobile first sales approach. Japan is a mobile-first shopping market [...]
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Mobile commerce readiness: A merchant and consumer perspective – Pt 1
With the underlying infrastructure for mobile commerce – payment tokenization, smartphones and contactless point-of-sale (POS) terminals, for example – taking hold, the industry must begin to shift its focus to value. Technologies such as mobile wallets hold latent and largely untapped potential. But wallets and other next-generation commerce tools must first prove the existence of [...]
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The 5 key trends that most shaped mobile commerce in 2016
In 2016, mobile commerce reached an estimated $972.25 billion across the 46 markets where Euromonitor International conducts its digital research. Most impressively, mobile commerce is expected to reach $3 trillion by 2021 – writes Michelle Evans, Global Head of Digital Consumer Research at Euromonitor International. While that is a lot of money transacted across these small-screen devices, mobile-based payments will equate to only an estimated 11%of all consumer [...]
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App commerce set to explode in 2017 to $40 billion
Global mobile commerce is now a huge 34% of all e-commerce transactions worldwide and is predicted to grow 31% in 2017. That’s over 200% faster than the growth of the entire e-commerce market. That’s why we can no longer talk about mobile commerce as being a part of e-commerce. Instead, we must distinguish between online [...]
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