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Starbucks’s mobile payments app has more users than Apple or Google
According to new data from research firm eMarketer, by the end of this year, a quarter of US smartphone users — 55 million people to date — over the age of 14 will make an in-store mobile payment. More than 40% of those people will do it through Starbucks’s mobile payments app. The Starbucks app, [...]
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US mobile payments projected to grow (from small base) 80% by 2020
Although the mobile wallet ecosystem is maturing, in-store mobile payments haven’t yet taken off. Consumer disinterest, coupled with delays in fully implementing the necessary infrastructure, are preventing mobile wallets from achieving mainstream adoption. While neither US merchants nor consumers have yet to fully embrace mobile payments, mobile wallets offer benefits to all stakeholders: enhanced security [...]
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