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Risk-based segmentation not relevant for m-payments

Risk-based segmentation not relevant for m-payments

According to new research from Auriemma Consulting Group (ACG), which looked at unique consumer segments based on consumers’ interest and usage of mobile and emerging payments, no significant differences existed based on risk profiles or credit lines, meaning the traditional risk-based segmentation used by banks is not relevant for mobile and emerging payments. Instead, attitudinal [...]

The post Risk-based segmentation not relevant for m-payments appeared first on Payments Cards & Mobile.

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