Products -

Personalisation boosts customer loyalty

Individually designed credit cards are proving popular with customers of Deutsche Bank, according to Giesecke & Devrient, allowing the bank to strengthen customer loyalty, attract new customer groups, and boost credit card revenues. Since March 2007, Deutsche Bank customers have been able to add a personal touch to their cards, rather than just choosing between [...]

The post Personalisation boosts customer loyalty appeared first on Payments Cards & Mobile.