Mobile Banking -

M-banking in India: dual Strategy for rural and urban segments

Indian m-banking has two major segments: urban and rural segments. Celent estimates that urban m-banking subscribers will reach 65 million by 2012. The rural mobile segment represents a huge opportunity to bank the unbanked population, thereby adding a revenue stream. In a new report, Mobile Banking in India; Dual Strategy for Rural and Urban Segments, [...]

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