Joining the fray, Accenture says it has launched a new mobile wallet platform that features
integrated advanced analytics and big data capabilities, recommendation tools and security elements to provide a modular platform for a trusted digital payments ecosystem.
In a leap towards making traditional physical wallets obsolete, the platform allows end-users to manage and operate all their cards, including credit, debit, transport, loyalty and gift cards. It also manages all proximity transactions and payments, which can be made through Near Field Communications (NFC) technology or QR codes, with the relevant enabled cards presented at compatible POS. Additionally, the wallet allows users to send money to other users or future users, reducing the need for any other tools in financial transactions.
“The key to a vibrant, viable digital commerce ecosystem is a robust platform to underpin its operations,” says Jin Lee, global managing director, Accenture Mobility. “This platform will help our clients – be they banks, mobile operators, merchants or a partnership of them all – to understand which offers to extend to which consumers and when. The platform then provides the functionality with which to pay for those offers, while gathering data to continue the learning and relationship-building process with that individual.”
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