Datacard Group has announced that, in the US alone, financial institutions have instantly issued over 15 million cards this past year with Datacard instant issuance solutions.
“We’ve seen that the US has really been at the forefront for adopting instant issuance, and
Datacard Group continues to see the tremendous market trajectory for instant issuance
the global markets are quickly following suit,” says Phil Kasper, regional vice president, Americas, for Datacard Group.
“But there is still a huge opportunity. Just in the US alone, only about 16% of total US branches have instant issuance today; however that number is projected to grow to 50% within four years. That shows how financial organizations are placing tremendous value in what it brings to cardholders – including a positive customer experience, as well as the increased importance for helping offset reissues and emergency card replacements.”
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