E-Commerce -

Global Payments confirms support for V.me by Visa

Visa Europe today confirms that Global Payments will be the second card payments processor to support the launch of the V.me by Visa digital wallet service in the UK.

Global Payments, the UK’s third largest card payments processor, will use its relationships with retailers across the UK to ensure that the V.me by Visa acceptance network grows rapidly from launch.

The V.me by Visa digital wallet service will be available from and promoted by Visa’s members including RBS, NatWest and Nationwide. It’s easy for consumers to pay through the internet browser on a PC, laptop, tablet or smartphone. Consumers will be able to store all their debit, credit and prepaid cards into the wallet and then use them to pay at accepting retailers without entering card details.

For retailers, V.me by Visa offers the opportunity to improve online sales by attracting new shoppers, reassured by the fact that their card details are not shared, and increasing sales to existing customers due to a streamlined checkout process designed to drive up conversion rates and shopper satisfaction.

Duncan Olby, Senior Vice President, Visa Europe said: “The retail community is incredibly important to us and we’ve designed V.me by Visa to improve sales for retailers. V.me by Visa is fully optimised for mobile (e)commerce, easy to use and gives shoppers confidence and peace of mind when they pay online because we shield their card details. We’re delighted to be working with Global Payments to make the service accessible to retailers who are looking for an innovative payment solution and value the expertise and consumer relationships that Visa and its member banks have."

Chris Davies, Managing Director from Global Payments said. “This represents the next natural evolution of e-Commerce, providing greater convenience and speed for retailers and consumers. Global Payments is pleased to be an early adopter of this solution as part of our commitment to driving forward new developments in payments technology.”  

E-commerce currently represents 22% of Visa Europe’s transactions and grew 44% between 2009 and 2011. The V.me by Visa digital wallet service is the natural next step in the development of Visa’s e-commerce strategy.

V.me by Visa demonstrates the company’s continued commitment to payments innovation and to bringing new services to market that benefit its members, retailers and consumers.

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